Digital Marketing Specialist

About the role

You'll lead digital campaigns for our clients and the company — from planning and targeting to content and analysis. Your goal is measurable results: real leads and sales, not just views.

Responsibilities

• Plan and run paid campaigns on Meta, Google, TikTok and Snapchat
• Prepare monthly content plans with the design team
• Set up measurement and tracking (Pixel, GA4, Tag Manager)
• Analyze results weekly and optimize targeting and budgets
• Prepare clear performance reports for clients

Requirements

• At least 2 years running paid campaigns
• Knowledge of the Saudi market and local audience behavior
• Hands-on Meta Ads Manager and Google Ads
• Analytical skills and GA4 or similar analytics tools
• Good Arabic ad copywriting

Nice to have

• Google or Meta certifications
• E-commerce marketing (Zid / Salla)
• SEO experience

Skills & tools